“What are you reading?” It’s a simple and intimate question @subwaybookreview asks commuters all over the world. While explaining a book should be a rather straightforward task, the responses are often as revealing of the person as they are the work in question, making for great reads in their own right.

The next Instagram phenomenon is the New York launch of Color Factory, the “collaborative interactive exhibit” that had an incredible run in San Francisco. Starting in August, SoHo will be filled with ombré balloons, custom color ice cream scoops, light-up dance floors, and a way to find your “secret color.” The roster of talent involved is phenomenal, including Gossamer favorite Molly Young.

By his own account, Martin Frost “paints pictures that people can’t see.” A fore-edge painter, Frost constructs hidden worlds between the pages of books, revealed only to those who know where and how to look for them. The idea that such beautiful images could lay unknown to or undiscovered by a masterpiece’s owner is at once heartbreaking and delightful.