We don’t normally go in for augmented reality apps—the helpful functionality of Ikea’s aside—but Dumb Fun, designer Tim Moore’s collage-inspired iteration, found its way straight to our aesthete’s heart. While we’re not entirely sure what we’re supposed to be doing with it (yet!), looking at the world through Dumb Fun’s floral-filled lens just makes us happy. Plus, you can’t argue with a name like that.

The next Instagram phenomenon is the New York launch of Color Factory, the “collaborative interactive exhibit” that had an incredible run in San Francisco. Starting in August, SoHo will be filled with ombré balloons, custom color ice cream scoops, light-up dance floors, and a way to find your “secret color.” The roster of talent involved is phenomenal, including Gossamer favorite Molly Young.

“What are you reading?” It’s a simple and intimate question @subwaybookreview asks commuters all over the world. While explaining a book should be a rather straightforward task, the responses are often as revealing of the person as they are the work in question, making for great reads in their own right.